Brand development services encompass the creation and strengthening of a brand through the process of translating a business strategy into a brand strategy. This is done by identifying the differentiators, competitive edge, unique attributes and the compelling evidence that supports those claims. In simpler terms, we find what makes the brand different from its competitors, making it stand out as unique, extraordinary and more valuable to its audience – then magnify and disperse it through all aspects of the business.

We do this through developing a detailed brand strategy, creating the visual brand identity fused with graphic design, and then follow up the implementation with brand management and support. These elements work together to maintain consistency in terms of quality, value and trust that consumer finds in the brand; and continuity in every experience with that brand that lends to brand reliability, brand equity, and brand loyalty.

The business development consulting services provided by the DRAW are dedicated to pursuing strategic opportunities to create long-term value for a business or organization. This includes development by cultivating business relationships, conducting market research to streamline targeting, increasing revenues, growth in terms of business expansion, increasing profitability by building strategic partnerships, and making strategic business decisions. We provide management with consulting to help improve performance and efficiency, creating value for their customers, markets, and relationships.

We work closely with our clients on strategy, planning and problem solving, while offering a diverse point of view and expertise. Assisting with topics that range from designing a business model, business plan, marketing plan, and determining which techniques and strategies to use and how to use them. The process is centered around studying and analyzing the business to create solutions that meet and exceed the goals of the organization.

Our copywriting service expands across all aspects of the business and branding applications. Creative and effective copywriting is necessary to depict the voice of the brand, transfer information about the products/services, and maintain authentic communication between the brand and its audience. Copywriting is written content that aims to increase brand awareness, drive interaction, inspire brand loyalty, and ultimately encourage particular actions.

The skill — and field of work — of successful copywriting requires copy written to a specific audience, offering a unique benefit or promise, offering strong proof that the product/service is superior, guiding the audience to an appealing or beneficial "Call to Action:", and thorough testing and tweaking over time to improve the results. Copywriting can be applied to business documentation and plans, marketing communications, social media applications, brochures, billboards, websites, emails, advertisements, catalogs, and much more. No matter the outlet, skilled and talented professionals work closely to implement the voice of the brand and develop copy that penetrates the noise of society.

The business website is a major reference point for communicating the brand message and generating new leads, while supporting and representing the reputation of the business. At DRAW, we focus on creating a design that is organized, easily navigated, and effective, while upholding all aspects of the brand in an aesthetically pleasing display.

Our web development strategy includes the use of visual design, branded content, enhancing the user experience, search engine optimization, and social media integration. The focus is to create the foundation for bidirectional communication and establish multi-channel delivery and traffic flow. A website is the face of the business -- of the brand -- and we strive to make the first impression, the best impression.

Today, an effective business communication strategy relies heavily on a consistent, authentic digital presence. The social media management system employed by the DRAW includes the major disciplines of monitoring, contributing, filtering, measuring and guiding the social media presence of the brand. We work closely with our clients to design a digital communication strategy paired with integrated social media solutions that are in line with the brand identity, the target audience, and the business goals.

We define the brand persona, select the correct channels, and outline strategies to build and enhance the audience while strengthening engagement. Locking in the content strategy and communication style, we utilize content management software and multimedia content production to create a conversation that is genuine, authentic, and engaging. Our goal is to create the most effective digital presence possible, while carving a unique, creative, and authentic path for your brand and its audience.

Every business, every brand, requires a marketing and advertising strategy to reach its full potential. Marketing strategy includes many aspects of integrated business communication such as: advertising, public relations, media planning, product pricing and distribution, sales strategy, customer support, market research and community involvement. Marketing drives the organization to define the single-minded, differentiated brand value proposition and deliver on it through every channel at every opportunity.

While marketing provides a channel of exchange with customers that educates and informs them, it is effective in building relationships between the brand and its audience. Marketing done well is effective at increasing brand awareness, brand equity, and brand loyalty. It serves as a point of accountability, identifying and delivering new customers, new offerings, and new market growth. At DRAW, we believe marketing creates an opportunity to establish respect and trust with your target audience, while expressing who you are and what makes you special.